Journal
Notes and guides on web design, web development, and running a better website, written for business owners, not other designers.
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Web Design vs. Web Development: What's the Difference?
Web design and web development are different jobs, and knowing which you need changes who you hire. Here's the difference and why the hybrid is valuable.
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Why Website Speed Matters for SEO and Conversions
Slow websites rank lower and convert worse. Here's how website speed affects search rankings, bounce rate, and revenue, and what actually makes a site fast.
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A Small Business SEO Checklist for a New Website
SEO for a new website comes down to a checklist: keywords, titles, content, technical foundations, and local SEO. Here's the practical version, in order.
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Custom WordPress Development: Builders, Themes, and What You Actually Get
Custom WordPress development is not picking a theme or clicking a builder. Here's what a real WordPress build includes and when it's the right platform.
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Shopify Website Design: How to Design a Store That Converts
A Shopify store is only as good as its design. Here's what a custom Shopify website design actually includes, and why templates quietly cost you sales.
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How Much Does a Website Cost in Columbus, Ohio?
What a website actually costs in Columbus, Ohio in 2026, what drives the price, and how to budget for a custom site that performs.
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How to Choose a Web Designer in Columbus, Ohio
What to look for when hiring a web designer in Columbus, Ohio, plus the questions to ask before you sign anything.
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Custom Website vs. DIY Website Builder: Which Is Right for You?
DIY builders are cheap and fast, but a custom website wins on design, SEO, performance, and ownership. Here's how to decide.
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Website Redesign: When and Why It's Time
Five signs your website needs a redesign, why a rebuild beats a patch, and how to protect your SEO when you make the switch.
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The Website Design Process, Step by Step
What actually happens when you hire a web designer, from discovery to launch, and what your job is at each step.