Journal
Notes and guides on web design, web development, and running a better website, written for business owners, not other designers.
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Website Hosting and Domains, Explained for Small Business Owners
Hosting and domains are the two things every website depends on, and the two things most business owners understand least. Here's what you actually need to know.
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How Long Does It Take to Build a Website?
A realistic timeline for building a custom website, phase by phase, and the biggest reasons projects run long.
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Why Your Logo Looks Small on Your New Website
If your first reaction to a new design is "make the logo bigger," it's usually a sign of something else. Here's what that instinct is really telling you.
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Web Design vs. Web Development: What's the Difference?
Web design and web development are different jobs, and knowing which you need changes who you hire. Here's the difference and why the hybrid is valuable.
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Why Website Speed Matters for SEO and Conversions
Slow websites rank lower and convert worse. Here's how website speed affects search rankings, bounce rate, and revenue, and what actually makes a site fast.
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What to Include on Your Website's Homepage
Your homepage has seconds to make its case. Here's what actually belongs on it, what doesn't, and how to decide what goes above the fold.
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A Small Business SEO Checklist for a New Website
SEO for a new website comes down to a checklist: keywords, titles, content, technical foundations, and local SEO. Here's the practical version, in order.
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Mobile-First Design: What It Actually Means
Mobile-first design isn't just shrinking a desktop layout. Here's what mobile-first actually means, why it matters, and how to tell if your site was built that way.
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Custom WordPress Development: Builders, Themes, and What You Actually Get
Custom WordPress development is not picking a theme or clicking a builder. Here's what a real WordPress build includes and when it's the right platform.
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Website Analytics: What to Track (and What to Ignore)
Most website analytics dashboards show you fifty numbers and none of the ones that matter. Here's what to actually track, and what to ignore.