Journal
Notes and guides on web design, web development, and running a better website, written for business owners, not other designers.
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How to Write Website Copy That Converts
Your website's copy does more work than its design. Here's how to write homepage, service, and about page copy that actually turns visitors into leads.
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Shopify Website Design: How to Design a Store That Converts
A Shopify store is only as good as its design. Here's what a custom Shopify website design actually includes, and why templates quietly cost you sales.
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How Much Does a Website Cost in Columbus, Ohio?
What a website actually costs in Columbus, Ohio in 2026, what drives the price, and how to budget for a custom site that performs.
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How to Choose a Web Designer in Columbus, Ohio
What to look for when hiring a web designer in Columbus, Ohio, plus the questions to ask before you sign anything.
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Custom Website vs. DIY Website Builder: Which Is Right for You?
DIY builders are cheap and fast, but a custom website wins on design, SEO, performance, and ownership. Here's how to decide.
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Website Redesign: When and Why It's Time
Five signs your website needs a redesign, why a rebuild beats a patch, and how to protect your SEO when you make the switch.
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The Website Design Process, Step by Step
What actually happens when you hire a web designer, from discovery to launch, and what your job is at each step.
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Landing Pages That Convert: A Design Checklist
A landing page has one job: turn a visitor into a lead or a sale. Here's a practical checklist for landing pages that actually convert.
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Brand Identity: What It Is and Why It Matters
Brand identity is more than a logo. It's the consistent visual language that makes your business recognizable. Here's what it includes and why it matters.
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Website Accessibility: What It Is and Why It Matters
Website accessibility means building sites everyone can use. It matters legally, for SEO, and for business. Here's a practical introduction.