Journal
Notes and guides on web design, web development, and running a better website, written for business owners, not other designers.
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Landing Pages That Convert: A Design Checklist
A landing page has one job: turn a visitor into a lead or a sale. Here's a practical checklist for landing pages that actually convert.
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Brand Identity: What It Is and Why It Matters
Brand identity is more than a logo. It's the consistent visual language that makes your business recognizable. Here's what it includes and why it matters.
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Website Accessibility: What It Is and Why It Matters
Website accessibility means building sites everyone can use. It matters legally, for SEO, and for business. Here's a practical introduction.
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Website Maintenance: What's Included and What It Costs
Websites are not set and forget. Here's what website maintenance actually includes, what it costs, and how to know if your site needs it.
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Ecommerce Web Design: What Makes an Online Store Convert
An online store is a sales page, not a catalog. Here's what separates ecommerce web design that converts from a store that just exists.