Columbus Symphony Branding

In 2017 while working for cement, Scott Designed the brand identity for the Columbus symphony.

The intent of the art direction was to elevate the brand to a level of sophistication that you would expect from a symphony.

The royal blue in the color palette was representative of the night sky at dusk paired with a secondary red. The brand mark was created as an abstract representation of the physical layout of a symphony performance. The C is the circular shape of the symphony and the red dot represents the conductor who leads.